Frederick’s of Hollywood is actuality accurate not to abatement into the Victoria’s Secret trap.
Instead of absorption on tall, attractive women with unattainable figures, the lingerie brand, which was purchased by Authentic Brands Group in 2015, is partnering with producer/director Stephanie Laing on a short-form blur that will admission today on its web site.
The blur will affection “real women” from altered walks of life, including actor Blair Beeken, YouTube influencers Hrush Achemyan, Meghan Currie, and Amanda Steele, and TV host Ellie Lee. Filmed on area at the W Hotel in Hollywood, the film, alleged “Hollywood Dreams,” follows the bristles women advancing their dreams in the affection of Los Angeles.
The Emmy-award-winning Laing, best accepted for shows such as Hulu’s “Dollface” and HBO’s “Divorce,” wrote and directed the film, which will additionally be apparent on her PYPO Flat site.
Marc Rosen, controlling carnality admiral of ball for ABG, said: “We’re consistently aggravating to do things abnormally to affix with our admirers in a new way and alpha a conversation.”
He said the casting has continued been accepted for showcasing powerful, annoying women, but the casting in this blur are “not angular models.”
“The casting is not typical,” added Dana Carpenter, ABG’s chief carnality admiral of brand, lifestyle. “They’re absolute girls with absolute stories.” In the past, the casting has partnered with the extra and archetypal Megan Fox.
And although Frederick’s of Hollywood artefact is apparent in the film, it’s subtle. “We took a artistic access and congenital some key pieces into their accustomed wardrobes,” she added.
Rosen said the 12-minute blur is an action-comedy break-in centered about a missing Frederick’s of Hollywood arcade bag.
“We’re consistently advancing new opportunities to actualize narratives that extend beyond agenda channels and bell with the brand’s amount audiences,” he added. “With this project, we’re highlighting a assorted casting of able changeable aptitude and aberrant an iconic American lingerie casting into a modern-day storyline.”
In accession to the film, the affiliation will accommodate added absolute agreeable such as behind-the-scenes images from the shoot, tips from Laing, etc. There will additionally be a screening and meet-and-greet with Laing and the casting in accord with the Junior Hollywood Radio & Television Society on Dec. 10 at the W Hotel in Hollywood, he said.
Rosen said the blur and added agreeable mark the alpha of an advancing affiliation with Frederick’s of Hollywood and PYPO, Laing’s “comedy, association and conversation” flat that produces video and accounting content.
“This affiliation is an accessible abutting footfall for PYPO, and the Frederick’s of Hollywood activity is alone the alpha of introducing fresh, changeable aptitude to new audiences,” Laing said.
ABG bought Frederick’s out of defalcation for $22.5 million. The bookish acreage administration aggregation additionally owns Nautica, Sports Illustrated, Marilyn Monroe and a array of added brands.
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