New atom uses custom-built canticle by Grammy-nominee Jessie Reyez and appearance extra Camila Mendes, Olympic Gold Advocate Swin Cash and others
On Sunday night, Abstruse Deodorant is debuting its newest attack starring a assorted celebrity agency of women beyond entertainment, sports, business and fitness. This attack gives much-needed air-time to the claimed belief of avant-garde women who are arduous the cachet quo in their corresponding fields.
This columnist absolution appearance multimedia. View the abounding absolution here: https://www.businesswire.com/news/home/20200103005056/en/
With the absolution of its “All Strength, No Sweat” campaign, Abstruse Deodorant, a cast committed to active accomplishments in abutment of according representation, according advantage and according befalling for all women, is already afresh animated a spotlight on adorning women who are advancing their passions after “sweating” the obstacles in their paths. The attack video, which will air nationally through 2020, appearance a song accounting and performed by singer/songwriter and Grammy-nominee Jessie Reyez, who stars in the video. Also featured aural the attack are extra Camila Mendes, Olympic Gold Advocate Swin Cash, extra and administrator Shenae Grimes-Beech and fettle mega-influencer Ainsley Rodriguez.
The lyrics were aggressive by the brand’s aboriginal “All Strength, No Sweat” belvedere from February 2019 and serve as a ambulatory cry for women of all kinds, auspicious them to booty pride in their power, their attitude and their appropriate to affirmation what they deserve in activity – whether that’s angry for a bench at the table, in the boardroom, or acting as a absolute archetype to women in Hollywood.
“Secret has a history of acknowledging women’s advance and cogent belief of women’s strength, which is article that I feel appropriately amorous about,” said Jessie Reyez. “As a woman in the music industry, I’ve accomplished immediate how difficult it can be to accomplish advance in such a male-dominated field. I’m accustomed to be a allotment of this attack and allotment Secret’s ambition of equalizing befalling for women everywhere. I achievement our belief affix with added women out there and we can abide to affect and lift up one another.”
Secret is absolution a alternation of shorts featuring the different perspectives and claimed belief of anniversary of the bristles women actualization in the campaign, including:
“We’re so appreciative to be alive with such a assorted accumulation of alarming women, all of whom were called for their abiding backbone and adamant access to accepting what they appetite from life,” said Sara Saunders, Associate Cast Director, Secret. “We apprehend from absurd women every day – about their concerns, their ambitions, and about their assignment to acquire their fair allotment at every date and abode in life. Our achievement is that by spotlighting a few of these stories, we can abide to affect backbone and accord in authoritative a absolute change together.”
For added from Secret, appointment Secret.com, or chase Abstruse on Instagram (@SecretDeodorant), Facebook (Facebook.com/Secret), Twitter (@SecretDeodorant) and YouTube (YouTube.com/SecretDeodorant).
Secret was the aboriginal antiperspirant cast advised accurately for women, and for the accomplished 60 years, Abstruse has been on the beginning of women’s lives, arch with addition advised to accommodate above odor and clamminess protection. Through the years, the cast has proudly accurate women’s advance and adequation through its campaigns and communications. Its latest campaign, “All Strength, No Sweat,” is a assiduity of this charge to women, adulatory those who angrily claiming the cachet quo, advance through barriers and angle up for what they accept in, after “sweating” the obstacles that may appear their way. Abstruse challenges women everywhere to be all strength, no sweat.
View antecedent adaptation on businesswire.com: https://www.businesswire.com/news/home/20200103005056/en/
Press Contact:Sarah Black, DeVries Global212-546-8533 | [email protected]
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