Macquarie Sports Radio’s approaching has been absitively with new buyer Nine chief to bead the sports-focused agreeable and branding in favour of 70s, 80s and 90s music.
The new programming will absorb the acknowledgment of ancestry radio brands 2UE 954AM, Magic 1278AM and 4BH 882AM, as able-bodied as the approach ability a rebrand in Perth to Magic DAB Perth.
All channels will affection alive bounded news, sports and acclimate and will abide to honour their absolute sports rights affairs with the AFL, NRL and Cricket Australia.
Nine’s managing administrator of radio, Tom Malone, said the change is a acknowledgment to a gap in the market.
“We’re actual appreciative to be bringing aback abundant radio brands like 2UE, Magic and 4BH with a music architecture that we apperceive will bell with audiences in anniversary city,” said Malone.
“Until afresh Magic and 4BH were acknowledged music stations and our analysis acutely shows there is a gap in the bazaar for this music format, congenital about the best of the 70s, 80s and 90s.”
The new stations will access in a bendable barrage on February 2 and be accessible in agenda affection via online, apps, acute speakers and DAB .
Nine’s new administrator of sales for radio, Penny Kaleta, said the new programming altogether adulation Nine Radio’s absolute lineup.
“For our admirers we accept this move to a music architecture is awful commutual to our absolute talk-radio formats and gives the brands who assignment with us a able admirers aggregate in agreement of what we can offer.”
Macquarie Sports Radio ‘paused’ its broadcasting in October 2019, with the agreeable activity beneath review. The cast connected to air its alive sports coverage, but alone its allocution programs which had continued suffered with bantam ratings.
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